Flowers = Happiness

At It’s By U, we make it easy to create stunning floral arrangements with simple DIY kits.

We think there’s something truly special about crafting the perfect arrangement with your own two hands — and you don’t have to be a pro to do it!

Subscribe today and make something beautiful that you’ll display with pride, month after month.

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Flowers = Happiness

At It’s by U, we make it easy to create stunning floral arrangements with simple DIY kits.

We think there’s something truly special about crafting the perfect bouquet with your own two hands — and you don’t have to be a pro to do it!

Subscribe today and make something beautiful that you’ll display with pride, month after month.

Explore Subscriptions

Flower power

Fresh flowers are an instant source of joy and calm. Arranging them yourself is the perfect way to tap into your creativity, reconnect with nature, or just take a few moments out of your day to make something beautiful.

Make a change

We only send you in-season, fair-trade stems from farms around the world. With every delivery, you’ll discover exotic new blooms you’ll never find at the grocery store — all while reducing flower waste and making the world a little more beautiful, too.

We make it easy

Each arrangement includes step-by-step printed instructions, plus a how-to video on our website. It’s easy to make a stunning creation in just a few minutes (even if you're a total newbie)! If you have any questions along the way, we’re always here to help.

  • Pick your favorite style

    Based on your preferences, we’ll send you in-season blooms from farms across the world (so you’ll always try something new)!

  • Choose your delivery frequency

    Order one of our one-time kits or subscribe for frequent deliveries. Pause or cancel anytime.

  • Make it happen!

    We’ll send step-by-step instructions with your kit + help with any questions.

What are you waiting for?

Subscribe today!

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Meet the founders

Meet Christine and Caroline Strzalka — two sisters who know that flowers = happiness.

Christine (on the left) is an award-winning florist and DIY arrangement teacher. Caroline (on the right) is a digital media girl boss who specializes in building fun and creative products. Together, they’ve teamed up to make the art of flower arranging easy enough for everyone to enjoy!